This new website represents my commitment to share with you more of the story of Los Angeles County—what works and what doesn’t. Along the way, I hope to inform, inspire, entertain and motivate you to become active in the issues you and I care about so we can become even better partners. My name, of course, is at the top of this website and, now and again, you may see a picture of me cutting a ribbon or shoveling some dirt at a groundbreaking. But our goal is to promote the issues, not me.Yeah, yeah. I know, I know. It's Los Angeles. County. Multiple times larger than Pepper Pike. And he has several staff. And they do a lot of the writing for the site and blog.
The reality is that this website, reported and written by my staff, is an experiment, representing a new kind of online outreach. There is no time-tested model to follow, just my instinct that you want and need more than you’ve been getting from traditional political websites or from the media.
Let me be clear, we’re not purporting to be a journalistic organization or to end-run traditional news outlets with propagandistic content. We are simply offering you another stop on your daily journey through the web for deeper coverage in areas we’ve long considered priorities: health, transportation, the environment, arts and culture, public safety, social services and the economy.
Finally, I want to encourage you to let me know what you like about the site and what you’d like to see improved. Like most websites, this one will continue to be a work in progress. What you see today is just the beginning as we try to figure out ways we can be more useful. And for that, I need your help. Please drop me a note with your thoughts at email@example.com.
But let's talk scalability. There's very little on his site and blog that can't be replicated at a smaller - yes, much smaller - scale and still be useful. Since, of course, the needs or our community are also scaled down from Los Angeles (thank goodness - if Pepper Pike were Los Angeles, no offense to LA, but I wouldn't be here).
I love his description of why he's doing what he's doing. As the cliché goes, "What he said."